About Juels

I’m Juels Valpied — a designer, advertiser, and jeweller with expertise in translating creative concepts into both physical and digital forms. I hold a Bachelor of Design (Communication Design) and Media and Communication (Advertising) from Swinburne University of Technology in Melbourne. I apply a disciplined design methodology to my work in jewellery and visual communication, integrating traditional craftsmanship with contemporary design strategies to deliver cohesive, high-quality outcomes across brand identity, marketing, and bespoke jewellery projects.

My brand, Juels, was born from my lifelong passion for design and creation that began as I child watched my father craft beautiful pieces of jewellery in his studio. Eventually, I joined him — starting my own small business creating earrings and rings for my classmates. Today, Juels the brand is a small jewellery label dedicated to timeless design and quality craftsmanship, with every piece created using fine jewellery practices and a whole lot of love.