The Echoes Collection

Juels Jewels

The brief asked me to design a cohesive collection identity to be delivered across multiple touchpoints and expand the jewellery brand’s overall reach and reposition it to a younger demographic.

The solution was The Echoes Collection, that each aspect of the design is carefully considered to emulate each jewellery piece. The campaign was delivered across multiple traditional and digital touchpoints with social media being the main platform for the brand to share the news of the shift.