Contact
juelsvalpied@gmail.com
Social
Check The Receipts
How much is going down the drain?
The brief asked me to explore the power of persuasive communications through an awareness campaign for a current social issue. I chose to look at fast fashion and over consumption within pop culture and social media trends.
The solution was Check The Receipts, a campaign that partnered with Ad Busters to produce multiple touchpoints on tradition and digital media. The online side of the campaign invited users to complete a short quiz to receive their 2025 Trend Consumption Recap, which users where then encouraged to share their results to social media. The campaign stretched across new years, aiming to have users make resolutions to be better about their consumption habits.
Contact
juelsvalpied@gmail.com
Social
Check The Receipts
How much is going down the drain?
The brief asked me to explore the power of persuasive communications through an awareness campaign for a current social issue. I chose to look at fast fashion and over consumption within pop culture and social media trends.
The solution was Check The Receipts, a campaign that partnered with Ad Busters to produce multiple touchpoints on tradition and digital media. The online side of the campaign invited users to complete a short quiz to receive their 2025 Trend Consumption Recap, which users where then encouraged to share their results to social media. The campaign stretched across new years, aiming to have users make resolutions to be better about their consumption habits.
Contact
juelsvalpied@gmail.com
Social
Check The Receipts
How much is going down the drain?
The brief asked me to explore the power of persuasive communications through an awareness campaign for a current social issue. I chose to look at fast fashion and over consumption within pop culture and social media trends.
The solution was Check The Receipts, a campaign that partnered with Ad Busters to produce multiple touchpoints on tradition and digital media. The online side of the campaign invited users to complete a short quiz to receive their 2025 Trend Consumption Recap, which users where then encouraged to share their results to social media. The campaign stretched across new years, aiming to have users make resolutions to be better about their consumption habits.